Foundations
Design a Winning Strategy
Strategy turns what you have into what you need to win. Learn to design campaigns where tactics drive change and build people power.
Full Membership
Every element of a campaign can make sense on its own, but without a strategy you’re moving without direction. Organising means knowing the path we’re taking and why, and how we’ll measure success along the way.
This training explores strategy and tactics in organising – what they are, how to focus on an issue that both motivates and is achievable, and how different types of tactics serve different purposes. Through interactive exercises and case studies, you’ll practise creating campaign tactics and consider how we centre care in our strategy. You’ll leave with practical tools to build or strengthen the strategy for your campaign.
Outcomes:
- Understand the relationship between strategy, tactics, and building power.
- Practise building a campaign strategy.
- Reflect on how you can apply these principles to your own work.
This training is part of our foundations series, designed for both new and experienced organisers who are ready to develop practical organising skills. We recommend taking the introduction training first to understand the core concepts of transformative community organising.