Design a Winning Strategy – Community Organising Foundations

Every element of a campaign can make sense on its own, but without a strategy you’re moving without direction. Organising means knowing the path we’re taking and why, and how we'll measure success along the way.

This training explores strategy and tactics in organising – what they are, how to focus on an issue that both motivates and is achievable, and how different types of tactics serve different purposes. Through interactive exercises and case studies, you’ll practise creating campaign tactics and consider how we centre care in our strategy. You’ll leave with practical tools to build or strengthen the strategy for your campaign.

Outcomes:

• Understand the relationship between strategy, tactics, and building power.
• Practise building a campaign strategy.
• Reflect on how you can apply these principles to your own work.

This training is part of our foundations series, designed for both new and experienced organisers who are ready to develop practical organising skills. We recommend taking the introduction training first to understand the core concepts of transformative community organising.

Meet the facilitators

Ariel Lew Ai Le Whitson has over a decade of experience as a community organiser focused on social justice issues, primarily with environmental and land justice. Before joining Act Build Change, she was the Senior Director of Community Organising and Education at TreePeople, a leading Los Angeles-based NGO, where she led a team of 40 organisers and educators supporting communities impacted by climate change and environmental injustice. Prior to TreePeople, she ran major advocacy campaigns at Ten Strands, securing significant legislative and funding victories for climate literacy. Ariel is passionate about healing the violent separation of land and people through organising.

Son Olszewski is a Community Organiser at Act Build Change. He brings years of experience working with migrant, racialised, queer and working class communities, having organised with Migrants Organise, ACORN, POMOC as well as local groups of friends and neighbours.

Cost

• Free for Full Members (those with a paid membership) using the discount code below.
• £15 for everyone else.

If you would like to become a Full Member (and get access to lots of other great events, trainings and more), visit our membership page to get started.

Access

This event will be held online using Zoom. The link will be shared with registered attendees before the start of the event.

To avoid difficulties accessing the workshop, please ensure that you register for the event with the same email address that you intend to use on Zoom.

Please get in touch if there is anything we can do to support your participation in this session. This includes, but is not limited to, language, comfort, and access (physical, emotional, technological) needs.