Your story and the story of others, is how we persuade people to change their heart and mind on an issue. There is no method more effective.

The following pages will demonstrate just how powerful stories can be:

  1. How to story your way to the White House
  2. What your fridge can teach you the universe can’t
  3. How a young Londoner convinced a Mayor to protect 80,000 children in 60 seconds
  4. How your fridge, the White House and a young Londoner are all related

You will also learn how to find your story to make it stick and why bad stories are stubbornly stickier.